Reyes Holdings to Expand Its Footprint in U.S. Coca-Cola System by Adding Territory in California and Nevada (2024)


Coca‑Cola Has Reached Definitive Agreements or Signed Letters of Intent to Refranchise Bottling Territories that Account for More Than 80% of Total Coca‑Cola Refreshments Volume

ATLANTA, MAY 16, 2017 – Reyes Holdings LLC – one of the largest food and beverage distribution companies in the world – has reached a new letter of intent with The Coca‑Cola Company for territory in California and Nevada, including the major metropolitan markets of Los Angeles, San Francisco, San Diego and Las Vegas.

Reyes Holdings signed its first letter of intent for Coca‑Cola territory in February 2014. Reyes went on to launch Great Lakes Coca‑Cola Distribution LLC, which serves parts of six states in the Midwest, including the cities of Chicago, Detroit, Minneapolis and Milwaukee.

The letter of intent announced today involves the West Operating Unit of Coca‑Cola Refreshments, which is part of The Coca‑Cola Company. Reyes Holdings already has extensive operations in California and Nevada, including Reyes Beverage Group, the largest beer distribution operation in the United States, and The Martin-Brower Company LLC, a global food service distributor servicing McDonald’s and other high-quality brands.

With the addition of more territory, Reyes Holdings, which is based in Rosemont, Ill., will serve as a Coca‑Cola bottler in parts of eight states.

“We chose Reyes Holdings as our new partner in California and Nevada because they are a long-term operator that is well positioned to invest in this local business and help us grow our total portfolio of brands,” said J. Alexander “Sandy” Douglas Jr., President, Coca‑Cola North America. “We are very pleased that Reyes Holdings will expand its already significant role in the U.S. Coca‑Cola system.”

“It’s been exciting being part of the Coca‑Cola system in the Midwest, and we see tremendous opportunity with this territory expansion into the Western U.S.,” said Chris Reyes, founder and co-Chairman of Reyes Holdings.

“We look forward to being the best local Coca‑Cola bottler and distributor we can be in communities across California and Nevada, while at the same time contributing back to the places in which we operate,” added Jude Reyes, founder and co-Chairman of Reyes Holdings.

The letter of intent announced today is the first step in the process. The next stage is a definitive agreement, followed by a closing.

21st Century Beverage Partnership Model History

This agreement is part of a plan to refranchise all of The Coca‑Cola Company’s U.S. bottling territories by the end of 2017.

The Coca‑Cola Company began working with its bottling partners a decade ago on plans to develop a model that evolves the system to serve the changing customer and consumer landscape, with a focus on creating stronger system alignment. A critical step was the Company’s acquisition of the North American territories of Coca‑Cola Enterprises in 2010, which led to the establishment of Coca‑Cola Refreshments.

Since the closing of the transaction involving the North American territories of Coca‑Cola Enterprises, The Coca‑Cola Company has accelerated the implementation of the new model by strategically addressing the bottling system, customer service, product supply and a common information technology platform.

Ultimately, the Coca‑Cola system in North America will be comprised of economically aligned bottling partners that have the capability to serve major customers, coupled with the ability to maintain strong, local ties across diverse markets in the United States and Canada.

Including the West Operating Unit, the Company has reached definitive agreements or signed letters of intent to refranchise bottling territories that account for approximately 75% of total U.S. bottler-delivered distribution volume, which equates to more than 80% of total Coca‑Cola Refreshments volume. The Company also has reached definitive agreements or signed letters of intent for 47 of the 51 cold-fill production facilities in the United States.

The Coca‑Cola Company and Reyes Holdings are committed to working together to implement a smooth transition with minimal disruption for customers, consumers and system associates. Financial terms are not being disclosed.

About The Coca‑Cola Company

The Coca‑Cola Company (NYSE: KO) is the world’s largest beverage company, offering over 500 brands to people in more than 200 countries. Of our 21 billion-dollar brands, 19 are available in lower- or no-sugar options to help people moderate their consumption of added sugar. In addition to our namesake Coca‑Cola drinks, some of our leading brands around the world include: AdeS soy-based beverages, Ayataka green tea, Dasani waters, Del Valle juices and nectars, Fanta, Georgia coffee, Gold Peak teas and coffees, Honest Tea, Minute Maid juices, Powerade sports drinks, Simply juices, smartwater, Sprite, vitaminwater, and Zico coconut water. At Coca‑Cola, we’re serious about making positive contributions to the world. That starts with reducing sugar in our drinks and continuing to introduce new ones with added benefits. It also means continuously working to reduce our environmental impact, creating rewarding careers for our associates and bringing economic opportunity wherever we operate. Together with our bottling partners, we employ more than 700,000 people around the world. For more information, visit our digital magazine Coca‑Cola at, and follow The Coca‑Cola Company on Twitter, Instagram, Facebook, and LinkedIn.

About Reyes Holdings, L.L.C.

Reyes Holdings, aligned with leading beverage and foodservice providers, delivers some of the best-known brands and widest variety of food and beverage items to retailers around the world. Annually, the company delivers more than 950 million cases of beverage and food products from over 150 warehouses in North, Central and South America, as well as Europe, the Middle East and Asia Pacific. Reyes Holdings operations include Reyes Beverage Group, the largest beer distributor in the United States representing import, craft and domestic beer brands; The Martin-Brower Company, L.L.C., a global quick-service restaurant distribution business and the largest supplier worldwide of distribution services to the McDonald’s restaurant system; Reinhart Foodservice, L.L.C., one of the largest broadline foodservice distributors in the United States; and Great Lakes Coca‑Cola Distribution, L.L.C., a dedicated Coca‑Cola bottler, manufacturer and distributor based in the Midwest. Reyes Holdings is the 12th largest privately held company in the United States with more than 24,000 employees and annual sales of approximately $24 billion. For more information about Reyes Holdings, visit the company website at

Reyes Holdings to Expand Its Footprint in U.S. Coca-Cola System by Adding Territory in California and Nevada (2024)


Is Reyes Coca-Cola owned by Coca-Cola? ›

Coca-Cola. Reyes Holdings distributes Coca-Cola brands under the wholly owned subsidiary Reyes Coca-Cola Bottling. Reyes Holdings merged a second subsidiary, Great Lakes Coca-Cola, into Reyes Coca-Cola Bottling effective January 1, 2022.

What is the mission of Reyes Coca-Cola? ›

Our Purpose is to partner with the best brands in the world to refresh our local communities, and Our Vision is to be the leader in the beverage business by delivering unmatched value to our employees, customers, and local communities.

What are Reyes Coca-Cola bottling values? ›

We value our people and their safety above all else. We know that great people are the key to continued success, and keeping our people healthy and safe is an essential component of that success.

What is the Coca-Cola system in terms of globalization? ›

The Coca-Cola System is the global network of businesses that produce, distribute, and sell Coca-Cola products. It is an example of globalization because it involves businesses from all over the world working together to produce, distribute, and market Coca-Cola products.

What is the Reyes Holdings controversy? ›

Reyes Holdings hit with lawsuit alleging 401(k) mismanagement. The suit claims the beer-distribution giant's retirement plan shortchanged participants through excessive fees and poor investment performance.

What is the Reyes Coca-Cola lawsuit? ›

Reyes Coca-Cola Sues KDP Over Dr Pepper California Distribution Non-Renewal. Reyes Coca-Cola Bottling has sued Keurig Dr Pepper in California over the company's decision not to renew a franchise agreement with Reyes to distribute Dr Pepper products.

Who owns Reyes Holdings? ›

Founded by two brothers, Chris and Jude Reyes, in 1976 with a Schlitz beer distributor in Spartanburg, South Carolina, the business remains family-owned and operated to this day.

What are the core values of Reyes Holdings? ›

Reyes Holdings is dedicated to being the best in every segment in which we operate, adding value to our customers' supply chain and achieving unmatched value for our customers while creating an outstanding work environment for our employees and making a positive difference in our communities.

Is Reyes Coca-Cola Union? ›

Union Expands Density in Soft Drink Industry

“This victory is a testament to the strength and unity of the people who are responsible for Reyes Coca-Cola's success,” said Tony Delorio, Local 665 Secretary-Treasurer. “They stood up to unjust changes to their wages and secured a voice in their workplace.”

What is the vision of Reyes Holdings? ›

Our vision is embracing our differences and similarities with a collective goal of striving for excellence in all that we do – in our operations, in the way we treat each other, and in our service to our customers, suppliers, and business partners.

Who are the Reyes family billionaires? ›

Christopher Reyes (born 1953) is an American billionaire businessman and the co-chairman, with his brother Jude Reyes, of Reyes Holdings, a food and beverage production and distribution company, ranked by Forbes in 2023 as the 6th largest privately held company in the US with $40 billion in annual revenue.

Who bottles Coca-Cola in California? ›

About Sacramento Coca-Cola Bottling Company

It is the exclusive manufacturer and distributor of Coca-Cola products in all or part of the nine California Counties of Sacramento, Yolo, Solano, Placer, El Dorado, Amador, Stanislaus, Sutter and Tuolumne, and employs 467 people in its three Central Valley facilities.

What motivated Coca-Cola to expand globally? ›

We began building our global network in the 1920s. Our global growth expanded during World War II when Coca‑Cola President Robert Woodruff believed that every American service man and woman should have a co*ke at their disposal, no matter where they were or the cost to the company.

What is the Coca-Cola system in a nutshell? ›

We make our branded beverage products available to consumers in more than 200 countries and territories through our network of independent bottling partners as well as consolidated bottling and distribution operations who manufacture, package, merchandise, and distribute the finished branded beverages to our customers ...

What is the location strategy of Coca-Cola? ›

Coca-cola worldwide

In 2000, their then-CEO Douglas Daft cemented this position by introducing a new localization and marketing strategy for the company: "think local, act local." In each region where they operate, co*ke creates ads, social media posts, packaging, and even products that reflect the local culture.

Who is the owner of Reyes Beverage Group? ›

Brothers Chris and Jude Reyes co-chair Reyes Holdings, a food and beverage distributor with $40 billion in sales and nearly 36,000 employees. Younger brother Duke Reyes is CEO. Brothers James, Tom and William are executives at the company.

Who currently owns The Coca-Cola Company? ›

The Coca‑Cola Company is a public company that trades its shares on the New York stock exchange - so we are 'owned' by our thousands of shareholders and investors around the world. Did you know? The first Coca‑Cola shares were issued in 1919 and the initial stock symbol used for The Coca‑Cola Company was CCO.

Which companies do Coca-Cola own? ›

co*ke owns dozens of brands in addition to its namesake Coca-Cola, including Sprite, Fanta, Powerade, Dasani, Mr. Pibb, Gold Peak tea, BodyArmor, and Costa Coffee. The company has a broad portfolio of both developed and acquired brands.

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